You’ve written a book. You thought that was the hard part. But now you must navigate through the rapidly changing  publishing landscape, a quest that may seem like being dropped into Siberia with swimsuit and a snorkel.  It’s a Brave New World out there: as bookstores close, longstanding publishing houses merge or fold, and the e-book platform explodes, most of us are left questioning our path to publication. Once upon a time, a writer’s dream was to land an agent, a book deal with a big name publishing house (and the advance that came with it), and utilize their vast network of editors and publicists to become a household name.  If you were self-published, it was because you weren’t good enough to make it to these big leagues.

Not anymore.

Many previously traditionally published authors are detouring from the conventional route and self-publishing. Now anyone, from NYT bestselling authors to the crazy cat lady down the street can put their work up for sale on Amazon or Smashwords.  But to poorly paraphrase a quote from Jurassic Park: [Many writers] were so preoccupied with whether or not they could, they didn’t stop to think if they should.

Enter Rachelle Gardner. Like many other aspiring authors, I’ve read her blog religiously for a while. As an agent with Books and Such Literary Agency, she generously shares her insider’s view of the industry, schooling us with a mix of encouragement and straight talk. Her posts cover topics such as the craft of writing, querying, platform building, and of course, publishing.

Gardner crosses over to the self-pub world with the release of  How Do I Decide? Self-Publishing vs. Traditional Publishing (A Field Guide for Authors). She draws on her years of experience to walk us through the various steps in both publishing processes. She concisely explains the advantages and disadvantages of each method, laying out the financial differences, writer responsibilities, and complications an author can expect. She stress that no matter which method you choose, content is still king: you cannot succeed without a well-crafted book.

As a writer gearing up to enter the publishing arena, I found her checklist worksheet exceptionally helpful. (Apparently, I’m far more equipped to pursue one method over the other, something I hadn’t realized until I read this book.)

I also enjoyed the author perspectives interspersed throughout. Jennie Nash’s 5 Surprises of Self-Publishing was an eye-opener, reiterating the risks and rewards involved.

If you decide you are destined to self-pub, Gardner provides links at the back of the book to editors, book designers, and cover designers. Some traditional resources for finding agents and general publishing info is provided as well.

As Gardner explains, there is no right or wrong answer any more. Every writer should carefully examine their motivations, skill sets, experience, and personality traits before they decide which path to take. How Do I Decide? is a quick, helpful read I will most likely refer to again before I make any decisions regarding my own path. It’s well worth the $3.99 price, and a must read for any writer considering their goals and options.

How Do I Decide? Self-Publishing vs. Traditional Publishing
by Rachelle Gardner
58 pages (est.) 
$3.99 [Kindle]

Rachelle Gardner’s website/Twitter/Facebook

20 Acclaimed Authors on How and Why They Do What They Do

Over four decades ago, George Orwell listed the four great motives for writing in his essay “Why I Write”:

1. Sheer egoism. “To be talked about, to be remembered after death, to get your own back on gown-ups in childhood, etc.”

2. Aesthetic enthusiasm. “To take pleasure in the impact of one sound on another, in the firmness of good prose or the rhythm of a good story.”

3. Historical impulse. “The desire to see things as they are, to find out true facts and store them up for the use of posterity.”

4. Political purposes. “The opinion that art should have nothing to do with politics is itself a political attitude.”

Thirty years later, Joan Didion addressed the question, and now Meredith Maran asked twenty household-name authors to write their take on the question of why we write. Some answered the question clearly, cohesively, and obviously with much though. Others claimed they’d never been asked the question before, and let the answers flow.

Most of us know why we write: we’d simply wither and die if we couldn’t. While most of the award-winning authors wax candidly about the WHY, it’s their HOW process of writing and their path to success I found far more interesting.

Isabelle Allende’s tale charmed me with its quirkiness and purity; her dedication to her language and storytelling enchanted me and made me want to pull out one of her books for a lazy reread.

In direct contrast, James Frey’s piece only solidified my dislike of him. It may be just an arrogant facade, but his condescending nature and disrespect for other writer’s AND his audience totally turned me off. He proclaims he’s in the same league as Hemingway, Kerouac, and Miller in one sentence, then boasts how he’s thrilled to make a buck writing crappy scripts under a pen name the plebeians will eat up. His every word drips with condescension.

Kathryn Harrison’s advice seems a direct contrast to Frey: “Don’t portray yourself as who you want to be. Portray yourself as who you are.”

The authors share stories of their depressions and failures as well as their breakthrough experiences (many of which occur at the acclaimed Iowa Writer’s Workshop). All of the authors have reached the level of success where they don’t need a day job, but their anecdotes about their early writing days struck home. My favorite must be Sara Gruen’s description of the closet writing nook she eked out while stuck on Water for Elephants: hidden from her family, emptied of her husband’s clothes, and taped over with old-time circus photos.

Why We Write is a decent book for writers who don’t want to feel alone in their insanity, who know no writer is “normal,” and who seeks some (dis)comfort in the realization that it never gets easy—even for best selling mainstream writers—we just gain discipline and learn how to hide our fears better. For the most part, I enjoyed the variety of writers selected for the project, but I would have loved to have seen some whose careers took off after the publishing industry started its metamorphosis in this last decade. A few less-mainstream writers, like say Christopher Moore or Chuck Wendig could have livened up the candid prose, but at least Maran didn’t include James Patterson.

A portion of the proceeds will benefit 862 National, an innovative youth literacy program.

Why We Write
(release date 1/29/13)
Merideth Maran (editor) 
250 pages, $9.99 [Kindle], $10.98 [Paperback]
Plume (January 29, 2013)